Marketing for Events Coursework Example | Topics and Well Written Essays - 2250 words - 1

Marketing for Events - Coursework Example ined by expertise, market statements and the added worth.1 the customer basis has to be defined clearly and the intent of the company in meeting the customers’ requirements. For Samsung to emerge top in the smartphone market it needs to focus on its key strengths and core company networks. Currently Samsung is the top manufacturer of smartphones in Europe. The tallied figures from 2012 revealed Samsung’s share of the market at 32.3% after overtaking Nokia. Samsung has set goals to attain by the year 2020 and it is reflected in its vision statement ‘Inspire the world, create the future.’ Taking focus on its key strength: creative solutions, new technologies and innovative products. In order for Samsung to reach its $400 billion revenue goal by the year 2020, there are three strategic moves that must come into play. They include: creativity, partnership and talent. Being an innovation leader is essential to Samsung, enough time has been spent being an innovation follower.2 This refers to the blend of product, evaluating, advertising and distribution approaches meant to satisfy exchange within the target market.3 the marketing mix incorporates the four Ps. Product, price promotion, and place. Over the past years, Samsung products have proven to be of standard quality in terms of performance. Choosing to market on this in the development of new products is a brilliant strategy because there is the quality assurance that the customers have. This is a strong hold especially in the Smartphone products. In the launching of the galaxy S4, there is no doubt that the customers are expecting a high performance quality device. Product portfolio is therefore a strongpoint that Samsung can boast of. With the wide range of products that Samsung has to offer, each commodity is accompanied by a unique pricing strategy. Taking into consideration at the complexity of this matter, price change due to outside change should be expected and therefore dealt with at the initial